Monday, April 24th, 2017

Posts Tagged ‘online’

Reports from the front: Three mid-sized papers describe their experience

Posted on: May 29th, 2011 by wdensmore No Comments

COLUMBIA, Mo. — Executives of three mid-sized papers offered field reports on charging for online content during a session at the Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism. The April 26, 2011 session — involving papers in Missouri, Georgia and Oklahoma — is now archived as a video stream at the RJI website. In addition, Nieman Lab blog reporter Justin Ellis was in Columbia for the sessions and he’s written a summary, with links.  The video is on a page with more than 15 other video frames. Click on the main page, then scroll down to the No. 11 frame to launch and watch the session, entitled: “Reports from the Field on Paid Content.”
The papers covered are the Columbia [Mo.] Tribune, the Augusta [Ga.] Chronicle, and the Tulsa [Okla.] World.

Waco’s editor’s advice about online web subscriptions: “Just do it”

Posted on: January 19th, 2011 by wdensmore No Comments

Michele McLellan of the Knight Digital Media Center Q&A’d the editor at the Waco, Texas, daily, about their nuanced online subscription strategy. Print subscriptions are up; print subs get online free; many have registered to do so. Advice from Waco Herald-Tribune Editor, Carlos Sanchez: ” . . . [W]e had just as much positive response as negative . . . just do it.” Also: “Our strategy was to market this not as a paywall but as a premium for print subscribers.” LINK TO FULL STORY.