Here is how Clickshare Service Corp. envisions news may
be delivered
within a few years via the Clickshare(sm) technology and the
Newshare(sm) system of affiliated local- and topic-specific
publishers.
Jane Doe, who likes news but not computers,
wakes up in the morning and turns to her bedside PC, which is also a
television set. Flicking on the monitor, she sees the "home
page" of Newshare Corp. or its local affiliate.
The computer, which is connected to a high-bandwidth, cable
modem, has been on all night. At a predetermined hour, the
computer "linked" to the local Newshare(SM) affiliate. Over the
course of a few minutes, the affiliate "downloaded" to Jane's
computer a 10-page summary of the timely subjects she has
chosen to receive -- including color still photographs. The
computer then printed the material to her $500 consumer color
inkjet printer.
Jane takes the 10-page Newshare(SM) with her downstairs as
she gets coffee started, then sits down to read it at her
kitchen counter.
Meanwhile, at her satellite terminal in the kitchen, Jane
decides she would like a five-minute audio-visual summary of
the news. About an hour earlier, the digital information
necessary to produce this summary was sent to her computer by
the Newshare(SM) affiliate and she now requests that it be "played
back." If she wants an even more up-to-date summary, she can
request it at anytime and merely wait a couple of minutes for
the information to be downloaded.
How other Newshare(SM) affiliates contribute
Jane, who lives in Egremont, Mass., a tiny town in the
Berkshire Hills, decides she would like to hear the local
newscast from a radio station in Exeter, N.H., where her
grandson lives. He plays high-school football and she wants to
hear an account of the last night's game. Jane knows the name
of the radio station in Exeter, and she knows that it is a
Newshare(SM) Publishing Member. Using a simple form, she enters a
request for the sportscast from that station. In a few minutes,
her computer tells her it is ready to play back.
Audio and visual news on demand
Like Jane, other Newshare(SM) Members nationwide can
click on an audio clip of news -- perhaps from National Public
Radio -- or something which a Newshare(SM) local affiliate edited
or produced directly. It might be an actuality (audio report) of
a particular news story that the customer's interested in. Or
it might be a lineup of half a dozen actualities of the top
stories of the day. This gives the Newshare(SM) consumer the
opportunity to shave, get dressed, make the bed, start
breakfast, while listening to the news -- news which is
customized rather than in a format dictated by a network.
Longer term, the consumer clicks and receives the same
format of video packaging. Or the user, if they want to spend
some time in front of the video screen, could link through to
relevant documents, starting from the home page, and could
direct to his or her printer anything they run across which
they want to have an archival copy of.
Advertising interface: Consumer selectable
Pieces of the Newshare(SM) package, or the entire process,
are consumer-selectable to include or omit advertising. When
configuring their personal service, the Newshare(SM) consumer
selects the commercial or non-commercial version, paying a
significant access fee depending on his or her choice.
A Glimpse at the technology
This sort of customized, multimedia news facility is now
technologically feasible through the Internet and the world-
wide-web application of the Internet. Several vendors are
working rapidly on cable modems which will allow delivery of
information into cable-wired homes at speeds many multiples
higher than convention over-the-telephone modems within a year.
This will enable the delivery of information-on-demand.
Let's suppose you also live in Egremont, and you are a
subscriber to Newshare, whether it be Newshare(SM) America,
Berkshire Newshare(SM) or Great Barrington Newshare. In any case,
you sign on and your signon script includes a default that
"hyperlinks" to the closest Newshare(SM) to your interest.
Let's say you want to get the local news for Egremont. It
may happen that there is no local news for Egremont in the
Newshare(SM) members' content base. Whether there is or there
isn't, you would type in a Universal Resource Locator that says
Egremont, and the Newshare(SM) Technical Services Corp. server will
identify the appropriate URL for the Newshare(SM) member home page
with the closest content overlap to Egremont. That might be
Berkshire Newshare(SM) in Pittsfield, Mass. You would be shown a
page which displays Berkshire County headlines.
On that home page might be a "hot link" to Great
Barrington, which is close to Egremont, or a "hot link" to
Egremont town government static resources, or at least a
description of the town of Egremont. But the initial link will
be dictated by one of two factors: a) Which Newshare(SM) Publishing
Member is the geographic franchisee for the your home, or; b)
If there is no geographical franchisee, which Publishing
Member has the most appropriate content for your previously
entered interests profile.
If you are a new Internet user and have never become a
Newshare(SM) User Member, the geographical home page is preceded
by a page describing Newshare(SM) and how you can join, with a hot
link to the appropriate Publishing Member. That member is
responsible for payment options, billing and credit. If the
Member User for some reason does not prefer to affiliate with
the designated Publishing Member, there will be an option to
affiliate with another geographic or subject member, or with
Newshare(SM) local or with Newshare(SM) America, the national service.
In order to protect the designated geographical franchisee,
these options will be more expensive.
Obviously, town government information for Egremont is
something that any vendor on the Internet is going to be able
to duplicate. But maybe in Egremont, there may be a
correspondent who is solely the correspondent for Newshare. And
the reason the Newshare affiliate will acquire and keep members is that they
are going to want to read what the Newshare(SM) correspondent in
Egremont has written.