Tuesday, September 2nd, 2014

Emedia Vitals post recounts Concord Monitor “metered” experience

Writer Ellie Behling of the website emedia vitals posted a wrapup describing how four different U.S. dailies are using metered-access subscription systems on their websites. One of them featured in the Aug. 30, 2011 post was the Concord (N.H.) Monitor, a Clickshare client.


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Quoting from the post:

“John Winn Miller, publisher of The Concord Monitor, which launched a metered paywall in May, also found it was important to look for the best practices from what other papers wrere doing and be rigorous about having data for every opinion.

“It might sound obvious, but it can’t be overlooked: Publishers have to offer readers something worth paying for before they even think about putting up a paywall.

“The Concord Monitor, for instance, rolled out a complete redesign of its website shortly before the paywall, focusing on a more usable design and better local content. The paper also only puts local copy behind the paywall, since readers can’t get that type of content elsewhere.

“Miller noted that he was initially wary about reader acceptance of a paywall; after all, the statewide newspaper the Monitor competes with isn’t behind a paywall. ‘Typically if you’re in a competitive market you’re afraid to do anything,’ he said. Largely because of the newspaper’s research and preparation, the Monitor went forward with the paywall and the newspaper is enjoying a year-over-year online revenue boost.

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