WILLIAMSTOWN, Mass., May 1, 2000 - Clickshare Service Corp., the first digital content exchange for Internet purchasing today announced the appointment of Helen B. Fields, a "dot-com" marketing veteran, as president. Fields will be based in Clickshare's Los Angeles office, and will focus on creating and nurturing Clickshare's growing community of partnerships in the publishing, entertainment, and software industries.

Fields has been vice president, global marketing for Korn/Ferry International, Futurestep Inc., which operates the FutureStep.COM website, and was responsible for rolling out the company's international markets and negotiating worldwide strategic alliances.

"Our greatest value is the relationships we are forging among companies who see the need to share users and content," said James B. Shaffer, Clickshare's CEO. "Being based in Los Angeles, Nell is tending the Internet's emerging content hothouse. She not only has deep new-media contacts but a solid track record in sales and general management in print media." Fields' appointed by Clickshare's Board of Directors is effective May 1.

From 1991 through 1998 Fields served as group publisher overseeing 13 law and business newspapers for the publicly held Daily Journal Corp., of Los Angeles. She was also responsible for mergers/acquisitions, corporate marketing and legal advertising.

"Clickshare gives us the opportunity to really make a difference in the Internet commerce world," said Fields. "For the first time, web sites will be able to monetize eyeballs. Without doing so, a lot of them are going to fail."

Earlier, Fields worked at business publications in the San Francisco Bay area and at the F.W. Dodge unit of McGraw-Hill & Co. she holds a B.A. in journalism from the University of Kentucky and an M.F.A. in English from Mills College, in Oakland, Calif.

Fields takes over the president role from Clickshare co-founder Bill Densmore, who remains a vice president, director and treasurer. "I've always thought of myself as a journalist on sabbatical," said Densmore. "So I'm really delighted and honored to see Nell and Jim form the core of an experienced management team. They're focused on long-term planning and execution, not buzzwords and the next big thing."

About Clickshare

With roots in the publishing industry, Clickshare was established in anticipation of the explosion of the market for digital content, ranging from music to books, newspaper articles to streaming video.

In April 2000, Clickshare announced the closing of a pre-seed, $500,000 "angel" financing round whose investors included David Duffield, chairman of PeopleSoft, Inc, as well as other present and former PeopleSoft Corp. executives, and other private and institutional investors. Joining Duffield in Clickshare's Series A preferred round were Margaret L. Taylor, CEO of Venture Builders; 25-year software veteran Michael Kaiser, who has served with Andersen Consulting and more recently was a PeopleSoft development executive; and Sam S. McKeel, retired publisher of The Philadelphia Inquirer and Chicago Sun-Times. Early Clickshare investors included Thomas J. Rehwaldt, a co-founder of The Chicago Reader and Washington, D.C., City Paper.

The Clickshare service includes payment aggregation, audience measurement, site-access control, personalization and privacy-protected demographic management. It provides portals and other proprietors with built-in customer bases, such as ISPs, wireless carriers, banks, and affinity groups with a way to strengthen and monetize their bond with customers. Clickshare offers consumers a way to have an account at one web site, yet buy content from many other websites -- without having to pass around a credit card number, fill out forms or give up personal information.

Clickshare has alliances with Red Hat Software Inc., Comtex News Corp. and Tristar Technologies (Proprietary) Ltd. of South Africa. In the last year, Clickshare has tested the sale of information provided by The Associated Press, PR Newswire, Business Wire, Xinhua, Itar-Tass, M2 Communications, U.S. Newswire, and The Sports Network. Clickshare is also researching the sale of digital coursepacks with text excerpts provided by publishers including Congressional Quarterly Press, West Publishing Co. and Johns Hopkins University Press.

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