Williamstown, MA, Jan. 9, 2001 – Clickshare Service Corp. has been designated the electronic purchasing and fulfillment source for “E-Business or Out of Business,” Tower Publishing Co.’s new guide to electronic commerce. Written by Internet guru George Prokop, the book will be fully marketed and sold on the net, using Clickshare’s market-leading digital content exchange technology for ordering, downloading, and payment.

As the definitive guide for conducting business on the Internet, “E-Business or Out of Business” explains in non-technical terms how forward thinking companies are succeeding and thriving in this dynamic medium.

Clickshare provides a platform for privacy-protected purchasing of text, music, video and  software. It allows a consumer to have one account at a most-trusted website and buy from other websites without having to pass around a credit-card number, register or give out personal information. In the case of Tower Publishing, Clickshare actually serves as the merchandising or e-tail service for the electronic version of the book, which will be downloaded in standard PDF format.

Peter Krasilovsky, VP, Online Commerce for The Kelsey Group, a firm which studies and analyzes e-commerce trends, said, “The arrangement between Tower Publishing and Clickshare exemplifies the digital marketplace of the 21^st century. George Prokop has written the book on Internet-based commerce, and Clickshare has created the transaction platform. Between them, a new community of purveyors and consumers of digital goods is being established.”

Michael L. Lyons, President, Tower Publishing, said, “It makes eminent sense for us to sell this title via the Internet, and Clickshare has the perfect service for us to do so. Through its pioneering platform for exchanging users and content, , Clickshare enables Tower and our customers to follow our own advice: become e-businesses. This cobbler’s children will wear running shoes.”

The book is packed with real world examples on how to conduct business in the digital age, covering every major aspect of doing business on the web, from building customer loyalty to automating supply chains, creating sticky websites to developing Internet communities. The numerous reference links serve as an e-business guide to the digital marketplace.

Clickshare President Nell Fields said, “We’ve always been an e-business, and Tower is proving that a traditional publishing company can easily make the conversion, as well. I can’t think of a more fitting title than ‘E-Business or Out of Business’ to demonstrate Clickshare’s role in the new digital marketplace. As an e-business, Tower stands above others who shrink from new approaches to today’s business challenges.”

With headquarters in Standish, Maine, Tower Publishing is the oldest publisher of business directories in the country. “E-Business or Out of Business” is priced at $5.95 online, and is available as an e-book at http://sites.clickshare.com/tower/

The online price represents a $9 savings over the printed version available at local bookstores.

ABOUT CLICKSHARE

The Clickshare Service™ is an Internet commerce platform for privacy-protected purchasing of text, music, video and software. . It allows a consumer to have one account at a most-trusted website and buy from other websites without having to pass around a credit-card number, register or give out personal information. 

Clickshare licenses its technology free to content- and user-owning websites, much as credit cards work through banks and merchants, making money by taking a small cut of each sale that it brokers. It will point consumers to “home bases” where they can establish their single Clickshare-enabled buying account. To demonstrate the service, Clickshare has set up its own temporary “home base” service at http://home.clickshare.com.

Clickshare is not being marketed directly to consumers but rather to publishers and other content owners and to companies that want to offer a new service to their existing customers.  These include banks, phone and wireless carriers, portals and other e-commerce websites.

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Contacts:

Clickshare Service Corp.:

Nell Fields, 323-344-1023 [nell@clickshare.com]

Edward Bride [Ed@edbride-pr.com]

Tower Publishing Co.

Michael Lyons, 207.642.5400 ext. 11 [michaell@towerpub.com]