While other newspapers also sell customized content, the Ogden Standard-Examiner is breaking new ground in being able to provide differentiated pricing, based on the location of the user and/or whether the user is a current print subscriber, according to Ogden and Clickshare Service Corp.

"We are carefully watching industry trends on charging for access. Our model is to welcome paid print subscribers to our website for the same price, and convert non-subscribers to paid status because of the companion values of web and print. We selected Clickshare's solution because it best enhances the relationship we already have with print customers who also want to use our online resources, while allowing us to develop tiered pricing for non-print subscribers and users outside our market," said Scott Trundle, Ogden publisher. "We're not shutting the barn door on free content. But with Clickshare, we'll have the key tool for starting to charge for premium and customized content based upon a consumer's ability and willingness to pay."

"We're impressed with the insight the Standard-Examiner has shown in leveraging Clickshare to selectively manage access to online resources," added Nell Fields, Clickshare CEO. "We are also looking forward to working with Ogden's subcription/circulation management vendor to simplify moving user data between web and print-delivery applications. This will allow other newspaper partners to adopt a similar approach."

About the Ogden Standard-Examiner
The Standard-Examiner, Ogden, Utah, is part of Sandusky-Norwalk Newspapers with roots in Sandusky, Ohio. The Standard-Examiner services northern Utah, where the tourism- and defense-based economy makes the region one of the fastest-growing in the United States.

About Clickshare
The Clickshare Service is an Internet transaction infrastructure for shared authentication and single sign-on enabling privacy-protected purchasing of text, music, video, software, and other products and services. Companies like Microsoft Corp., AOL/Time Warner Inc., Sun Microsystems Inc., and the 35 companies which are part of the Sun-led Liberty Alliance have identified so-called "single sign-on" and shared authentication as key requirements for Internet commerce.

Clickshare is taking the lead in rolling out single sign-on accounts for the newspaper industry. Using this model, consumers have one account at a most-trusted website and buy from other websites without having to pass around a credit-card number, repeatedly register or disclose personal information. Banks, ISPs, associations, retailers, wireless and other telecommunications carriers use it to enhance, extend and share customer relationships with publishers and entertainment providers.

Clickshare's news-industry partners include Belo Corp. (The Dallas Morning News), the Denver Post (MediaNews Corp.), the Minneapolis Star-Tribune (McClatchy Corp.), The Worcester Telegram & Gazette (New York Times Co.), Knight Ridder/Tribune Business News, Comtex News Network Inc., China Online Inc., uclick.com (Andrews McMeel/Universal Press), Comtex News Network Inc., the Ogden [Utah] Standard-Examiner, The Everett Herald (Washington Post Co.), the Corpus Christi [Texas] Caller Times (E.W. Scripps Co.), Foster's Daily Democrat [Dover, N.H.], the Concord [N.H.] Monitor, the Lawrence [Ks.] Journal-World, and others.

Clickshare's investors include Sawgrass Seacoast Investors LLC, the University of Massachusetts and private individuals, including founding executives of PeopleSoft Inc., and the former publisher of the Philadelphia Inquirer and Chicago Sun-Times. Its executives, board and advisors include veterans of the publishing and financial-services industries.

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CONTACT INFO:

For Ogden Publishing Corp.:
Scott Trundle, 801-625-4200 [strundle@standard.net]

For Clickshare:
Edward Bride, 413-442-7718 [ed.bride@clickshare.com]
Bill Densmore, 877-340-0436 [bill.densmore@clickshare.com]