WILLIAMSTOWN, Mass., Aug. 7 2002 - Two more newspapers have deployed the Clickshare Service Corp. shared-authentication and digital-content transaction platform, as part of an accelerating trend to both sell content online and facilitate digital commerce across a growing collaborative of U.S. websites.

The additions to the roster of Clickshare-enabled websites, are using Clickshare to register website users, and control access depending whether the user is a print subscriber or a first-time visitor.

Print-edition subscribers at The Standard-Examiner, of Ogden, Utah (circulation 63,000 daily), and the weekly Bonner Springs [Kan.] Chieftain will all be granted open access to all website resources. At Ogden, registration will be open to all users, with a convenient tie-in to the newspaper's print subscriber database. At Bonner Springs, non-subscribers will be restricted from seeing premium content unless they pay for a web subscription. The Bonner Springs paper is owned by the The World Co., publisher of the Lawrence [Kan.] Journal-World, one of the nation's most respected and award-winning family-owned dailies. Clickshare's technology will allow

Ogden Publishing Corp., which operates Standard.net, The Top of Utah's Online Source, to consider differentiating pricing to consumers inside and outside the market area based upon the web user's location and whether the user is a print subscriber to the paper.

The Bonner Springs paper has used Clickshare to provide a free "Subscriber Access Edition," to its print subscribers. But rather than just including the contents of the print edition, World Co. will add extra articles and features in the subscriber-only online area.

Clickshare's technology leverages three key strengths that newspapers bring to the online marketplace: brand awareness, intense customer loyalty, and valuable content. By Clickshare-enabling their content and users, newspapers create new revenue streams by doing what they already know: extending their brand, loyalty, and content.

However, "content owners are learning that merely charging credit cards for a report or article, or setting up a plain-vanilla subscription relationship isn't enough to stay competitive and use the Internet to its full commercial advantage," says Rick Lerner, Clickshare CEO. "Our customers tell us they need to be able to differentiate their customers and be able to sell information in a variety of ways and price points, simultaneously. And newspapers appear to be leading the way. "

Beyond enabling the purchase of individual articles or enhanced content, Clickshare-enabled sites become a sort of digital exchange, where customers can purchase content from other businesses, including books, audio, video, even movies. Using Clickshare keeps the local publisher in total control of the registered membership/subscriber relationship, yet will eventually provide local customers anonymous, secure access to a world of content and commerce from a single account.

Content publishers need much more than a charging system, added Lerner. "These installations illustrate the ability of Clickshare's transaction platform to provide the basic components for federated authentication as well as cross-site log-in and access control."

About the Ogden Standard-Examiner
The Standard-Examiner, Ogden, Utah, is part of Sandusky-Norwalk Newspapers with roots in Sandusky, Ohio. The Standard-Examiner services northern Utah, where the tourist- and defense-based economy makes the region one of the fastest-growing in the United States.

About The World Co.
At 111 years of age, the World Co., of Lawrence, Kansas, is one of the oldest and most respect family-owned news organizations in the United States. It owns the daily Lawrence Journal-World, five weeklies, cable television and Internet-service providers and the World Online website. It also prints regional editions of USA Today.

About Clickshare
The Clickshare Service is an Internet transaction infrastructure for shared authentication and single sign-on. It enables privacy-protected purchasing of text, music, video, software, and other products and services. Companies like Microsoft Corp., AOL/Time Warner Inc., Sun Microsystems Inc., and the 35 companies which are part of the Sun-lead Liberty Alliance have identified so-called "single sign-on" and shared authentication as key requirements for Internet commerce. Clickshare is taking the lead in rolling it out for the newspaper industry.

With a Clickshare-powered account, consumers have one account at a most-trusted website and buy from other websites without having to pass around a credit-card number, repeatedly register or give out personal information. Banks, ISPs, associations, retailers, wireless and other telecommunications carriers use it to enhance, extend and share customer relationships with publishers and entertainment providers.

Among Clickshare's other news-industry partners are Belo Corp. (Dallas Morning News), the Denver Post (MediaNews Corp.), the Minneapolis Star-Tribune (McClatchy Corp.), Knight Ridder/Tribune Business News, Comtex News Network Inc., China Online Inc., uclick.com (Andrews McMeel/Universal Press), The Everett Herald (Washington Post Co.), and the Corpus Christi [Texas] Caller Times (E.W. Scripps Co.)

Clickshare's investors include Sawgrass Seacoast Investors LLC, the University of Massachusetts, Comtex News Network Inc., MultiService Corp., and private individuals, including founding executives of PeopleSoft Inc., and the former publisher of the Philadelphia Inquirer and Chicago Sun-Times. Its executives, board and advisors include veterans of the publishing and financial-services industries.

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FOR MORE INFORMATION:

For Ogden Publishing Corp./Standard.net:
Scott Trundle, 801-625-4200 [strundle@standard.net]

For The World Co.
Kevin Dixon, 785-838-7904, [kdixon@ljworld.com]

For Clickshare:
Edward Bride 413-442-7718 [edbride@clickshare.com]
Bill Densmore, 413-458-7000, ext. 801 [densmore@clickshare.com]