"Packers Premium" (http://www.packersnews.com) offers discounted subscriptions at $29.95 yearly or $4.95 a month during a "sneak peak" preview period from now until Nov. 3. Subscribing "cheese heads" -- Packer fans -- are treated to exclusive columns by Coach Mike Sherman; video of players and play diagrams; and pre-game and post-game analysis.

"We are combining our talent and expertise in covering the Packers and placing it all on one Web site for fans to have easy access," said Ellen Leifeld, Gannett Wisconsin's Group president and publisher. "I think fans will really enjoy the stories and analysis."

"We developed Packers Premium to meet the demand of Packers fans throughout the world who want more than what they can get with their hometown news coverage," said Green Bay Press-Gazette Publisher Bill Nusbaum. "This site will have information that isn't available anywhere else. It will delve into the positives and negatives about the team, evaluate the team's performance and provide fans with an in-depth look at the coaches and players."

Beginning Nov.4, fans can subscribe to Packers Premium for $5.95 a month or $34.95 annually. "This isn't just Packers coverage during the season," Nusbaum said. "The off-season is just as important as game day, and fans will get complete stories of the draft, spring training and player coverage throughout the year."

Gannett becomes the fourth news publisher to debut enhanced Internet services for NFL fans using Clickshare Service Corp's customizable user-registration services, federated (multi-site) authentication and subscription or per-item billing of digital-content transactions. Both DallsNews.com and DenverPost.com offered NFL newsletters for the Cowboys and Broncos in their 2001-2002 seasons. The Minneapolis Star-Tribune launched its premium NFL Vikings website last month.

About Gannett Wisconsin Newspapers
Gannett Wisconsin Newspapers is comprised of the Appleton Post-Crescent, Green Bay Press-Gazette, Manitowoc Herald-Times Reporter, The Sheboygan Press, Oshkosh Northwestern and the Fond du Lac Reporter, Marshfield News-Herald, Stevens Point Journal, Wausau Daily-Herald and Wisconsin Rapids Daily-Tribune.

Gannett Co., Inc., of McLean, Va., is diversified news and information company and the largest U.S. newspaper group in terms of circulation. Its 94 papers sell 7.7 million copies daily, including the nation's largest-selling daily newspaper, USA TODAY, with 2.3 million daily circulation. The company, which also owns 22 U.S. television stations, has 51,500 employees and recorded $6.3 billion in operating revenue in 2001.

About Clickshare
The Clickshare Service is an Internet transaction infrastructure for shared authentication and single sign-on enabling privacy-protected purchasing of text, music, video, software, and other products and services. Clickshare is leading rollout of a single sign-on, federated-authentication infrastructure for the newspaper industry.

With Clickshare, consumers have one account at a most-trusted website and buy from other websites without having to pass around a credit-card number, repeatedly register or give out personal information. Banks, ISPs, associations, retailers, wireless and other telecommunications carriers use it to enhance, extend and share customer relationships with publishers and entertainment providers.

Besides Gannett, Clickshare's clients and partners include the Minneapolis Star-Tribune (McClatchy Co.), MultiService Corp., Belo Corp., MediaNews Corp., Knight Ridder/Tribune Business News, Comtex News Network Inc., China Online Inc., uclick.com (Andrews McMeel/Universal Press), the Ogden [Utah] Standard-Examiner, the Everett [Wash.] Herald (Washington Post Co.) and the Worcester [Mass.] Telegram & Gazette (New York Times Co.).

Privately held Clickshare has offices in Williamstown, Mass. Its investors include Sawgrass Seacoast Investors LLC, the University of Massachusetts, Comtex News Network Inc., MultiService Corp., and private individuals, including founding executives of PeopleSoft Inc., and the former publisher of the Philadelphia Inquirer and Chicago Sun-Times. Its executives, board and advisors include veterans of the publishing and financial-services industries.

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FOR MORE INFORMATION:
For Gannett:
Julie Nenahlo -- Group Market Development Director
(920) 431-8320

For Clickshare:
Edward Bride 1-413-442-7718 [edbride@clickshare.com]
Bill Densmore, 1-413-458-8001 [densmore@clickshare.com]