Friday, October 31st, 2014

Posts Tagged ‘meter’

Two case studies: Metered, multiplatform subscriptions using Clickshare

Posted on: February 12th, 2012 by wdensmore No Comments

Two New England dailies provide case studies of how they are adding revenue after adding systems for metered subscription access to their websites in this recording of a New England Newspaper & Press Association (NENPA) panel. The Feb. 11, 2012 session in Boston opens with Richard Lerner, CEO of Clickshare Service Corp., and continues with John Winn Miller, publisher of the Concord (N.H.) Monitor and Gary Farrugia, CEO and publisher of The Day, of New London, Conn.   Download the MP3 podcast to listen to the discussion and follow along with the presentation links below, courtesy of NENPA. (70MB, 1 hour, 12 mins.) Farrugia’s presentation broadly covers the paper’s strategy for becoming a digital-data media service for the region’s businesses and citizens.

Emedia Vitals post recounts Concord Monitor “metered” experience

Posted on: September 2nd, 2011 by Bill Densmore No Comments

Writer Ellie Behling of the website emedia vitals posted a wrapup describing how four different U.S. dailies are using metered-access subscription systems on their websites. One of them featured in the Aug. 30, 2011 post was the Concord (N.H.) Monitor, a Clickshare client.


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Quoting from the post:

“John Winn Miller, publisher of The Concord Monitor, which launched a metered paywall in May, also found it was important to look for the best practices from what other papers wrere doing and be rigorous about having data for every opinion.

“It might sound obvious, but it can’t be overlooked: Publishers have to offer readers something worth paying for before they even think about putting up a paywall.

“The Concord Monitor, for instance, rolled out a complete redesign of its website shortly before the paywall, focusing on a more usable design and better local content. The paper also only puts local copy behind the paywall, since readers can’t get that type of content elsewhere.

“Miller noted that he was initially wary about reader acceptance of a paywall; after all, the statewide newspaper the Monitor competes with isn’t behind a paywall. ‘Typically if you’re in a competitive market you’re afraid to do anything,’ he said. Largely because of the newspaper’s research and preparation, the Monitor went forward with the paywall and the newspaper is enjoying a year-over-year online revenue boost.

Worcester Telegram site access/payment plan flexible (Editor’s Weblog-Aug. 24, 2010)

Posted on: November 30th, 2010 by Bill Densmore No Comments

The Worcester [Mass.-USA] Telegram & Gazette’s new metered paywall is flexible, reports Poynter’s Bill Mitchell in an interesting analysis of the paper’s strategy. It announced on August 15 that it was to start charging online, offering readers 10 free articles a month before asking them to pay ($14.95 for a month or $1 a day). (by Emma Heald)  READ FULL STORY