Friday, October 24th, 2014

Two case studies: Metered, multiplatform subscriptions using Clickshare

Two New England dailies provide case studies of how they are adding revenue after adding systems for metered subscription access to their websites in this recording of a New England Newspaper & Press Association (NENPA) panel. The Feb. 11, 2012 session in Boston opens with Richard Lerner, CEO of Clickshare Service Corp., and continues with John Winn Miller, publisher of the Concord (N.H.) Monitor and Gary Farrugia, CEO and publisher of The Day, of New London, Conn.   Download the MP3 podcast to listen to the discussion and follow along with the presentation links below, courtesy of NENPA. (70MB, 1 hour, 12 mins.) Farrugia’s presentation broadly covers the paper’s strategy for becoming a digital-data media service for the region’s businesses and citizens.

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