Michele McLellan of the Knight Digital Media Center Q&A’d the editor at the Waco, Texas, daily, about their nuanced online subscription strategy. Print subscriptions are up; print subs get online free; many have registered to do so. Advice from Waco Herald-Tribune Editor, Carlos Sanchez: ” . . . [W]e had just as much positive response as negative . . . just do it.” Also: “Our strategy was to market this not as a paywall but as a premium for print subscribers.” LINK TO FULL STORY.