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Archive for January, 2011

Waco’s editor’s advice about online web subscriptions: “Just do it”

Posted on: January 19th, 2011 by wdensmore No Comments

Michele McLellan of the Knight Digital Media Center Q&A’d the editor at the Waco, Texas, daily, about their nuanced online subscription strategy. Print subscriptions are up; print subs get online free; many have registered to do so. Advice from Waco Herald-Tribune Editor, Carlos Sanchez: ” . . . [W]e had just as much positive response as negative . . . just do it.” Also: “Our strategy was to market this not as a paywall but as a premium for print subscribers.” LINK TO FULL STORY.