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ABOUT CLICKSHARE:
Connecting customers with content
Also see SOLUTIONS FOR CONSUMERS,
PARTNERS
Clickshare allows a consumer to have one account at a most-trusted
website and buy from other websites without having to pass around a
credit-card number, register or give out personal information. One ID, one
account, one bill.
Clickshare Service Corp. makes this possible via its
federated-authentication and commerce network for privacy-protected
purchasing of content. It works with text, music, video, software, and
other products and services. Besides federated, multi-site login,
Clickshare provides to publishers customizable user-registration services
and subscription or per-item billing for content down to as little as 10
cents per item.
The "most-trusted" website -- a "Clickshare Service Provider" -- may
be a newspaper, ISP, bank, telco or wireless provider, association, institution,
retailer, portal or specialty publisher selling or reselling text, music,
video, multimedia, software or services.
Clickshare licenses its
technology to these content- and user-owning websites. It points
consumers to these "home bases" where they can establish their single
Clickshare-enabled buying account -- one ID, one password, one bill. These
"home bases" manage and protect their user's private information, rather
than ceding it to a single, massive host.
BACKGROUND
Clickshare is a privately funded, New England-based
technology company with strong roots in the publishing industry. With
offices in Amherst, Mass., Clickshare's
principals are accessible to Boston, New York and other major business
centers, yet enjoy the efficiencies and economies of rural and
edge-city business climates.
Clickshare was formed in 1997, completed the development of the Clickshare
Service version 2.0 in 2000, and began rolling out services in the
newspaper market during 2001. Version 3.0 went into service in 2004
with new modules added frequently.
The company acquired patent-pending core technology from
two predecessor companies. Among original founders was long-time
journalist, editor and publisher Bill Densmore.
"It was my thought that newspapers were facing a business train wreck in
the new century if they didn't learn how to become digital infomediaries
for their readers and customers," says Densmore. "The Internet provides the
perfect solution in terms of universal access to digital goods. But what
was missing was a mechanism for independent publishers to share their
customers without losing them, and to profitably share each other's content
with those customers.
"We conceived Clickshare as a solution the problem. But the Clickshare
Customer Exchange Platform (TM) has evolved really to be the digital-content
operating system for the new century and is broadly applicable to words,
music, video, multimedia, software and services such as loyalty marketing,
affinity groups and site access control."
"What's so unique? In the past, words, music, movies and software had to be
packaged in newspapers, books, tapes and disks before they could be
distributed. Their form and context had to be fixed. With the Internet,
digital content can be stored in pieces on a content-owner's server and
assembled "just-in-time" in a myriad of customized packages for individual
consumers. No content owner can foresee all the ways to package the pieces.
"With distribution now a commodity, agents with millions of users are now in
a position to serve as retailers, adding value to content by finding it and
sorting it in new ways, then acquiring it from content owners at wholesale
"just-in-time" to instantly turn around and resell it to users. Clickshare
Service Corp. is the first company to identify this new approach to content
selling, and to develop a proprietary service which enables it."
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