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New London [Conn.] Day launches Clickshare-powered multiplatform subscription service with “passport” to discounts

Posted on: September 14th, 2011 by Bill Densmore No Comments

The Day, of New London, Conn.,  went live with a multi-platform print and digital subscription service and membership program powered by Clickshare Service Corp. The new membership program offers unlimited access to its website, theday.com, including its premium online and mobile content.

“We take great pride in the quality journalism we provide to the communities we serve. We’ve spent nearly a decade building and establishing theday.com as a brand. That’s what is driving us to put a price on our growing digital platform,” said Gary Farrugia, The Day’s publisher.

The membership program, which ranges in price per month from $9.99 to $22.99 for top-of-the-line Platinum service, will begin on Wednesday, September 14. Current home delivery subscribers to The Day are automatically members in the new program once they complete their registration at theday.com. Non-member visitors to theday.com will be allowed up to 10 “premium” staff-written articles or features each month. Only members will be allowed commenting privileges on stories at theday.com.

As part of the new membership model, The Day also introduced a new members-only rewards program, The Day Passport, which includes rewards, events, and giveaways to local businesses, entertainment venues, and cultural institutions.

“We are shifting from an address-based print subscription model to a user-based content access model, whereby those who join will enjoy our award-winning products in all the forms that we publish them, as well as additional benefits and privileges,” said Daniel L. Williams, Director of Audience Development.

The Day’s introduction was covered by News & Technology  and by Poynter.com.