EVERETT, Wash., Jan. 6, 2003 -- The Everett [Wash.]
deployed the Clickshare Service Corp. transaction platform, and is now
selling archived editorial content online. News archives since 1997 are
now available for viewing and personal-use downloading 30 days after
initial publication, for periods ranging from $3.95 a day to $149.95 a
Unlike some other approaches that require a third party to host the
transaction site, Clickshare enables the content owner to preserve the
graphics, links and location of the original web pages and be part of a
federated-authentication service. Mark Briggs, new media editor and
manager, said the paper chose Clickshare over archive services that would
have required reformatting of news into text format -- losing context or
background -- and because Clickshare uniquely allowed The Herald to
maintain the primary link with its customers.
"Clickshare enabled us to have more control over what was going on in our
subscriber base," said Briggs. "It was the only way we could keep the
content on our own server and not forfeit account control."
circulation 61,000, the Herald is the daily newspaper of choice for
residents of Snohomish and Island counties, 30 miles north of Seattle. The
paper and its website, [www.heraldnet.com], are owned by The
Washington Post Co. As the service grows, Briggs said the newspaper might
consider converting pre-1997 articles, before the company's website was
launched, for online availability.
"We are delighted to welcome the
Everett Herald into the growing community of Clickshare-enabled sites,"
said Rick Lerner, Clickshare CEO. "Separate and apart from the opportunity to share content with our user
community, which numbers more than 200,000, Clickshare's news and
entertainment web partners recognize the importance of account control.
They are increasingly choosing Clickshare because we leave full control
over content and customers with the individual paper."
The vast majority of newspapers in a
2001 research report from Advanced
Interactive Media Group, L.L.C. [AIM Group] are selling some form of
content online. Owners of digital content -music, news, weather, software,
games, movies and other entertainment-have long been predicting that
Internet-based commerce could overtake physical distribution for their
market for paid online content in the U.S. grew to $361.4 million for the
third quarter of 2002, a 14% gain over the previous quarter and a 105.3%
Q3 2001, according to a ComScore
Networks study commissioned by the Online
While newspapers have no plans to supplant print, the lack of a reliable,
secure payment mechanism has deterred the growth of supplementary online
content sales. The payment issue and the desire to maintain control and
management of customer information, rather than providing all that
information to third parties, have combined to frustrate market acceptance
and growth in all areas of e-content sales.
The Clickshare Service enables content to be purchased a-la-carte or, in
the case of the Everett Herald and some other newspapers, by subscription.
The Clickshare Service is an Internet transaction infrastructure for
shared authentication and single sign-on enabling privacy-protected
purchasing of text, music, video, software, and other products and
services. Clickshare is leading rollout of a single sign-on,
federated-authentication infrastructure for the newspaper industry.
With Clickshare, consumers have one account at a most-trusted website
and buy from other websites without having to pass around a credit-card
number, repeatedly register or give out personal information. Banks,
ISPs, associations, retailers, wireless and other telecommunications
carriers use it to enhance, extend and share customer relationships
with publishers and entertainment providers.
Among Clickshare's news industry partners are Gannett Co. Inc.'s Wisconsin
newspaper group, the New York Times Co. (Worcester Telegram & Gazette),
the Minneapolis Star-Tribune (McClatchy Corp.), Belo Corp. (Dallas Morning
News), the Denver Post (MediaNews Corp.), Knight Ridder/Tribune Business
News, Comtex News Network Inc., China Online Inc., uclick.com (Andrews
McMeel/Universal Press), and the E.W. Scripps Co. (Corpus Christi [Texas]
investors include Sawgrass Seacoast Investors LLC, the University of
Massachusetts, Comtex News Network Inc., MultiService Corp., and
private individuals, including founding executives of PeopleSoft Inc., and the former
publisher of the Philadelphia Inquirer and Chicago Sun-Times. Its executives,
board and advisors include veterans of the publishing and financial-services industries.
-- 30 --
FOR MORE INFORMATION:
Everett Herald: Mark Briggs, 425-339-3433(firstname.lastname@example.org)
Dirk Swart, 413-822-5793 (email@example.com)
or Edward Bride, 413-442-7718 (Ed@edbride-pr.com)