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Harvard Business School Publishing exec:
"Content wants its fees. And it will get them"
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Jon Winder, writing in the
July-August, 2001, edition of the Harvard Business Review ("Net
Content:
From Free to Fee"), concludes the active-search nature of the Internet is
driving a trend toward fee-based content. Winder, senior vice president
in
charge of educational development at Harvard Business School Publishing,
writes that the advertising-supported Internet goes against the grain for
two reasons: user control and user mindset. Winder says cable television
has proven via
Home Box Office and other services that people will pay for content they
want. Keeping content off the Internet -- as the music companies have tried
to do -- is not a long-term strategy, Winder says, adding: "An embargo
doesn't
create any more revenue than a free-for-all." Winder concludes:
Content providers
continue to
face the same tough question: How do we make money online?"
[To order
two-page Winder article, go to: The Harvard Business
Review articles search
page and search on author John Winder.
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