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EXPERTS QUOTED:
The marketplace position and need
"Our traffic has not dropped substantially. Our advertising is up over the pre-charging
era . . . My holy grail is universal registration. I want to sign-up one time to gain access
to all sites: news, information, anything, without surrendering my privacy."
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(Donn Friedman, assistant managing editor, Albuquerque Tribune, in October 3, 2002
Q&A in Editor & Publisher Magazine
about the paper's success
charging for web access)
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"She believes that one promising area is identity management. Dyson sees the need for
technologies that will enable people to control their online identities and allow
companies to verify consumers' identities."
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(Author Edward Prewitt, writing in the October 1, 2002 edition of CIO
Magazine about
his interview with
Internet guru Esther Dyson.)
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"Just as subscription/payments pages are a barrier to users, so too can
user registration be a barrier. As the user-registration trend grows, it
will behoove the news industry to come up with a common or shared
registration system that would enable a once-registered user to be
recognized at any news site."
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(Steve Outing, Editor & Publisher Online columnist and
Poynter Institute senior editor, in an Aug, 14, 2002
"Stop the Presses" column)
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"As content providers recognized the importance of the Internet for both getting
their brand out there and monetizing the audience, subscription services such as
RealOne will shape the future of content on the Internet."
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(Merrill Brown, former editor-in-chief of MSNBC.COM, in
Aug. 15, 2002
statement announcing he will be in charge of Real Network's
streaming-media subscription
businesses.)
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"Panelists and attendees described the urgent need to attract younger
readers and to introduce registration and advanced data mining
techniques to gain a greater understanding of the online audience."
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(Summary of Newspaper Association of America's Connections
Conferece, July 14-16, Denver, from the NAA's
Digital
Edge web site.
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"The attitude that all Internet services must be free is
changing," says Koen Pauwels, a marketing professor at Dartmouth
College. "The key is for companies to set realistic fees and
gradually raise them."
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(Quoted by writer Jon Swartz, USA Today, "Internet
first fish for revenue from fees", published June 10, 2002)
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""There's been a real shift in kids' public opinion on the issue of free
Internet downloads. Kids are recognizing that authors and artists
essentially own their works, and believe they should be paid for them."
David Goddy, publisher, Scholastic Classroom Magazines,
in April 25,
2002 report at Online Publishing News.
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"In the online community space, the popularity of services is clear. The numbers of users is huge, user loyalty is high, and growth is strong. Unfortunately, finances are still shaky. Several large sites need the foresight and courage to begin charging for services to push the sector onto the economic solid footing it merits."
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Cashell, Jim, Online Community Report, "Time for Subscribers"
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"If you have a great idea to attract users, but no way to make money off them, the traffic is worthless."
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Paul Cook, Munder NetNet Fund
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"In the online community space, the popularity of services is clear. The numbers of users is huge, user loyalty is high, and growth is strong. Unfortunately, finances are still shaky. Several large sites need the foresight and courage to begin charging for services to push the sector onto the economic solid footing it merits."
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Cashell, Jim, Online Community Report, "Time for Subscribers"
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"The battle is shifting. It's going to be more about customer relationships, more than who's got the pipe or who's got the content."
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Steve Case, quoted in Fortune Magazine, 2/7/2000
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"For the Internet to thrive, content providers must be paid for their work...New approaches will make it unnecessary for people to remember more than one password, regardless of how many sites they connect to."
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Bill Gates, in his 6/26/1988 column, New York Times
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".....[C]ompanies playing the infomediary role will become the custodians, agents and brokers of customer information, marketing it to business on consumers' behalf, while at the same time protecting their privacy."
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John Hagel/Marc Singer, Harvard Business School Press, copyright 1999, McKinsey & Co.
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"Your information doesn't belong to just anyone; every consumer and every family deserves choices about how their personal information is shared."
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President Bill Clinton, 4/30/2000 Speech at Yipsilanti, Michigan
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